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Felix, a young advertiser, is down on his luck. Ridiculed by his boss and suffering from unrequited love he knows that something has to change, when the chance of a lifetime appears completely out of the blue. He acquires "The Midas Touch" - the ability to conquer every woman with a mere touch. Enjoying life to the fullest for a brief period of time, Felix quickly notices that evil forces are after his new "talent" and "The Midas Touch" soon gets completely out of hand.